Guilt Offsetting

You've probably heard of Carbon Ofsetting - where you pay some one to plant trees or not to emit lots of carbon dioxide in order to allow you to carry on without changing your lifestyle.

Have you heard of the adultery equivalent http://www.cheatneutral.com/projects/

"Five ways that Cheatneutral is like carbon offsetting:

   1. Cheatneutral tries to make it seem acceptable to cheat on your partner. In the same way, carbon offsetting tries to make it acceptable to carry on emitting excess carbon.
   2. Cheatneutral doesn't really do much to reduce the amount of cheating in the world. Carbon offsetting does very little to reduce global carbon emissions.
   3. It seems impossible to measure how much harm cheating on someone does. With carbon offsetting, there is currently no practically feasible way of measuring how much carbon offset projects actually save.
   4. Having Cheatneutral's services available could actually encourages you to cheat more. If the carbon offsetters persuade you that it's possible to offset your emissions, you'll carry on emitting excess carbon through your lifestyle rather than think about reducing your emissions.
   5. Cheatneutral is fundamentally the wrong way to go about solving problems with your relationships. Carbon offsetting is fundamentally the wrong way to go about tackling climate change"

What do you think - is it tongue in cheek - or a serious idea? Do you think it will work?

I'm really not sure what I think of the idea, it seems like another way to benefit from a stable relationship. However might it encourage 'cheating'?